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Our Culture

SPORTEL is the all important business convention for the Sports Marketing & Media Industry. Each year the elite of the industry unites at SPORTEL to determine the future of how sport is marketed and transmitted in the media.

SPORTEL Conventions happen only twice a year, with the flagship convention SPORTELMonaco every October in Monaco and the spring convention, every March targeting specific territories such as Asia or the Americas.

SPORTEL Conventions are organised by Monaco Mediax under the Honorary Presidency of H.S.H. Prince Albert II of Monaco and the patronage of the International Olympic Committee.

The Annual Must-Attend Event!

  • Indentify yourself as an important international player in the sports media business.
  • Promote your business and your brand through high-visibility marketing, advertising and on-site promotional opportunities specifically designed to get your message directly to your target audience.
  • For sports federations, sport event organisations, sponsors, networks, new media, producers or service providers, there is no better platform! Meet face to face with industry elite and broaden your network, gain more insight into new trends, new technologies, new markets to boost your business!

In a few words

A Convention

The international sports media market with leading decision makers of the sports event and media industry.

Previous VIP Attendees

Camille Muffat, Wanderlei Silva, Adriana Karembeu, Kevin Rolland, Muriel Hurtis, Mike Tyson, Stephen Frears, Gérard Houllier, Fabien Gilot, Marco Simone, Emanuele Pirro, etc.


A series of international conferences and expert panels on the latest industry developments and future trends.

Golden Podium Awards Ceremony

The most prestigious awards ceremony for the sports media industry, presided by H.S.H Prince Albert II of Monaco and in the presence of numerous international sporting personalities, awarding the Best Sports Images of the Year.


Under the High Patronage of His Serene Highness Prince Albert II of Monaco and the Patronage of the International Olympic Committee.

Honorary Committee

  • H.S.H. Prince Albert II of Monaco
  • Dr Thomas BACH, President, IOC

Founding Members

  • Frédéric CHEVIT
  • Adolphe DRHEY
  • Roland FAURE
  • Jacques FERRAN
  • Gilles NOGHÈS

Committee Members

  • Alain CAYZAC
  • Frédéric CHEVIT
  • Amparo DI FEDE
  • Adolphe DRHEY
  • Patrick MAHE
  • Francis MERLIN


  • Laurent PUONS, Chief Executive Officer, Monaco Mediax
  • Amparo DI FEDE, Secretary General and Administrative Director, Monaco Mediax

Advisers Committee

  • Benoît HEIMERMANN, Publisher and Writer. International Reporter at L'Equipe Magazine for 25 years
  • H.E. Mrs Yvette LAMBIN-BERTI, Secretary General, MOC
  • Isabelle SEVERINO, Vice-President and Co-President of the Athletes' Commission, FNOSC
  • Bernard SPINDLER, Writer and Journalist
  • Soria ZIDELKHILE, Communication Manager, FNOSC
From left to right: H.E. Mr. Juan Antonio Samaranch, S.A.S. Prince Albert II of Monaco and Dr. Un Yong Kim


The idea of SPORTEL was born in October 1987

The idea of SPORTEL was born in October 1987 in Colorado Springs (USA), during the general assembly of GAISF (General Association of International Sports Federations).

In 1990, under the High Patronage of His Serene Highness the Prince Rainier III and the Presidency of HSH Prince Albert II of Monaco, SPORTEL was created thanks to the initiative of Georges Bertellotti, a Monegasque journalist and avid sportsman, who served as liaison between the Government and the sports press for more than thirty years.

From the first SPORTEL until his death in 1998, Georges Bertellotti endeavored to include a vast cultural program.
Indeed, he strongly believed that Monaco, a privileged location for international sports, should promote a wide spectrum of activities involving various aspects of sports and television. To that end, he developed cultural exhibitions during SPORTEL and created the Golden Podium Awards to honor the athletic artistry found in television sports coverage.
In 2001, as a tribute to his vision, the Awards were renamed The Georges Bertellotti Golden Podium Awards.

The organisation of a Market devoted exclusively to international sports programming and events crowned the SPORTEL concept. The invaluable collaboration of Luc Niggli, then Secretary General of GAISF and Gilles Noghès, then Director of the Monaco Tourist and Convention Authority - who also named the event and designed its logo - was crucial for the early development of SPORTEL.

Georges Bertellotti
Prince Alexandre de Merode

SPORTEL also owes much of its increasing success to Prince Alexandre de Merode, President of SPORTEL. His active involvement in sports over the years and human qualities were much appreciated.

  • (1994 - 2002) President of SPORTEL
  • (1964 - 2002) Member of the International Olympic Committee
  • (1967 - 2002) President of the IOC Medical Commission
  • (1986 - 1990 / 1994 - 1998) IOC Vice President


David Tomatis

David Tomatis has been appointed Executive Vice President of SPORTEL from 1996 to 2002.

It is under the presidency of Juan Antonio Samaranch in 1997 that the IOC bestowed its official patronage upon SPORTEL.

Laurent Puons
Amparo Di Fede

Since 2002, SPORTEL is part of the Monegasque Association, MONACO MEDIAX, holding, under the Honorary Presidency of H.S.H. Prince Albert II of Monaco, the Monte Carlo Television Festival and ImaginaDental.
In November 2011, Laurent Puons took over as CEO of Monaco Mediax, and Amparo di Fede was appointed Administrative Director of Monaco Mediax and General Manager of SPORTEL.

MONACO MEDIAX / SPORTEL 2017 - Legal information - Credits
SPORTEL is a MONACO MEDIAX event that also holds IMAGINA Dental & Monte-Carlo Television Festival