Mark CHEW

Co-Founder And Managing Director

Mark has held commercial and leadership roles at a global sports agency, broadcast media and government positions. While his business acumen put him on the road to success, his fervent support for Liverpool FC and the the Singapore national football team ensured his found joy in his various roles.
At MP & Silva, Mark as Head of Media Sales (APAC) was involved in distributing major international sports content and leading key projects such as the broadcast of the Standard Chartered Marathon Singapore, DBS Regatta, and launching StarHub’s live sports news show SuperSports 360. He also led MP & Silva’s partnerships with the Football Association of Singapore and Badminton Asia Confederation, and was a key member of the team which launched the beIN SPORTS channels in Indonesia.
Mark also held the position of Senior Manager in Sport Singapore’s Sports Broadcast Development Division and was Head of Broadcast for the 1st Asian Youth Games Singapore 2009.
At StarHub, Mark covered a variety of cross-functional roles such as sports content programming, scheduling, content acquisition, marketing, promotion and production. He led the Euro 2008 Pay-Per-View campaign and launched the Football Channel on StarHub’s Sports Pack with the key acquisition of the English Premier League.
Mark’s mantra that has served him well throughout his career - Once you have made a decision, follow it through and don’t look back.

• Culture & Diversity Shifting the Direction of Sports Media in Asia

Joanna MERCHIE

Conference Director

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Alexandre PAUGAM

Streaming Market Development Director, APAC- EMEA

As the streaming market development director for the APAC and EMEA regions at Harmonic, Alexandre Paugam leads a cross-regional business development team to promote the company’s SaaS offering and to accelerate the transition to SaaS business models.
Alexandre has over 10 years of experience working in the video industry. Previously, he held positions in systems engineering, program management, customer success and business development at Harmonic and Thomson Video Networks. Alexandre holds a Master of Science in information technology from ISEN France and a Master of Business Administration from FBS France.

• WRC + Harmonic: Accelerating motorsports global reach with Rally.tv

Karen LAY

Executive Director, Media & Business Development

Karen is a seasoned media executive who has been involved in the media sales industry for over 15 years. She is the Executive Director of Media & Business Development (SEA) at SPORTFIVE, a global sports marketing agency that strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports. She heads all aspects of SPORTFIVE’s media broadcast rights in Asia Pacific and leads the agency in business development opportunities as well.

• Culture & Diversity Shifting the Direction of Sports Media in Asia

Tom BROOM

SVP, Co-Head of IMG MEDIA, APAC

Tom has been at IMG for 20 years, advising rightsholders like Wimbledon, IOC, The R&A and World Rugby on commercial strategy.

Based in Hong Kong for a decade and now residing in Singapore, Tom co-heads IMG Media across Asia-Pacific, with specific responsibility for Greater China, India, Japan and Korea. He has overseen the development of relationships including FIFA, WWE and MLB in the region, and helped IMG develop multi-faceted, long-term relationships with World Table Tennis and Rugby League Commercial.

• Asia: The Big Picture

Louis DUCRUET

President of Monaco eSports Federation & President of Barbagiuans Monaco

Louis Ducruet, born in 26th of November 1992 in Monaco, is the nephew of his highness Prince Albert II of Monaco.
He graduated from Western Carolina University with a bachelor degree "Cum Laude" in Sport Management.
Louis has always been passionate by Sport and has grown in a family dedicated to sport, so it was natural for him to be involved in the sport in Monaco and in the world. He is mainly passionate about Football, like his uncle, but he likes to practice and watch sport but also discover new sports.
Louis had worked for 5 years in AS Monaco Football Club as an International scoot and assistant of the General Director/Vice-President (2015-2020) and 2 years as Senior Advisors for Nottingham Forest (England). At the same time Louis became the president of the Monaco eSports Federation in 2020 and founded the association Barbagiuans Monaco, this last one has the goal to organize charity sport events (mainly football) to raise money for other associations.

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