Mike is the Managing Director of beIN SPORTS Asia Pacific, responsible for operations across Southeast Asia, Hong Kong, Australia, and New Zealand. He oversees premium linear sports channels and a leading OTT platform, beIN SPORTS CONNECT, with accountability for rights strategy, commercial partnerships, digital transformation, and financial performance. With deep experience in premium sports broadcasting, platform distribution, and content monetization, Mike is focused on building sustainable, scalable business models while protecting the long-term value of tier-one sports rights amid accelerating platform fragmentation and evolving consumption habits.
Jo is the Managing Director, Octagon APAC & Africa, based in Singapore. In this role, she leads commercial growth, client success, and regional talent in delivering culturally relevant impactful integrated campaigns for blue-chip clients across the global sport and entertainment landscape. With over 20 years of experience, Jo has honed her expertise in brand marketing, event execution and partnership strategy and activation. She has successfully delivered integrated partnership campaigns and experiences for clients like Coca-Cola, Ferrero, Mastercard, Prudential, Shell, Standard Chartered and Topps across multiple continents and major events such as the FIFA World Cup, Olympic Games, UEFA and more.
Head - Content Acquisition, Licensing, Programming Strategy and Insights, Sports
CULVERMAX ENTERTAINMENT PVT LTD
Shishir GUPTA
Head - Content Acquisition, Licensing, Programming Strategy and Insights, Sports
With more than two decades at the forefront of global sports media, Shishir Gupta is a strategic leader shaping the future of sports broadcasting. As Head of Content Acquisition and Programming Strategy at Sony Pictures Networks India (SPNI), he drives long-term rights strategy and portfolio innovation, securing world-class properties including the UEFA Champions League, UFC, WWE, Australian Open, Roland Garros, Asian Cricket Council, and events of leading international cricket boards events. A founding team member of the Indian Cricket League, Shishir is known for combining commercial acumen with deep market insight to build enduring sports ecosystems. His leadership continues to redefine how premium sports content is acquired, positioned, and scaled across markets.
Director of Media Partnerships
FIFA - FÉDÉRATION INTERNATIONALE
Jean-Christophe PETIT
Director of Media Partnerships
Over 20 years of experience in international sports rights working for a broadcaster, agency and premium rights holders
Responsible for the team handling all of FIFA’s broadcaster/platform commercial relationships from sales to delivery
FIFA selling its rights directly across Asia since 2023
Currently in the market to finalise FWC26 & FWWC27 media rights sales
Mustafa Ghouse is the Founding General Partner of Centre Court Capital (CCC), India's first dedicated venture capital
fund focused on the sports and gaming ecosystem. With over a decade of experience leading JSW Sports and pioneering
key initiatives in Indian sports, he recognized a critical gap—early-stage founders in this sector lacked dedicated capital
and the operational expertise needed to scale. CCC was created to bridge this gap, combining investment with hands-
on support to accelerate growth in a rapidly evolving industry.
Prior to launching CCC, Mustafa was the founding CEO of JSW Sports, where he played a pivotal role in shaping
India’s modern sports landscape. He spearheaded the development of the Inspire Institute of Sport (IIS), a first-of-its-
kind high-performance training centre that has nurtured multiple Olympic medalists. Under his leadership, JSW Sports
strategically invested in and operated franchises across major leagues, including the Indian Premier League (IPL), Indian
Super League (ISL), Pro Kabaddi League (PKL), Women's Premier League (WPL), and SA20. His ability to anticipate
and act on emerging trends has consistently placed him at the forefront of sports development in India.
Before transitioning to the business of sports, Mustafa had an accomplished career as a professional tennis player on
the ATP Tour, representing India at the Davis Cup and winning a bronze medal at the Asian Games. His journey—from
competing at the highest level to shaping the future of Indian sports through investment—gives him a rare, end-to-end
perspective of the industry.
Head of International Development Business
KOREA PROFESSIONAL FOOTBALL LEAGUE
Min Joo KIM
Head of International Development Business
Min Joo Kim is the Head of International Business Development at Korea Professional Football League (K League), responsible for the league's global growth across media, marketing, sponsorships, and strategic partnership. She brings over seven years of experience in sports media and business, having previously led the league's domestic and international media operations, spanning production, distribution, and media strategy.
Senior Director of Regulatory at Singtel and seasoned regulatory and compliance practitioner, having worked for close to 30 years in telecommunications, broadcast and more than 10 years in fintech world
Handled prominent projects including acquisition deals in Africa, worked on the regulatory framework for the Next Generation National Broadband Network in Singapore. Participated in the discussions leading to the regulatory framework for the IPTV licensing framework in Singapore; Singtel became the second IPTV licensee and launched its Singtel TV service.
Actively engaged in discussions with industry partners and regulators on content piracy resulting in actions taken against unauthorised persons.
Co-chair of the Asia Video Industry Association Regulatory and Anti-Piracy Committee.
Ren Kai has held senior roles across commercial and government sectors, covering events management, media rights, sponsorship, and activation. He led MP & Silva’s events management team and was a key contributor to the regional media rights sales and distribution.
At StarHub, he managed sports channels and content acquisitions,
including the launch of SuperSports Arena. He also played a key role in the Singapore Youth Olympic Games 2010, focusing on athlete life development within the Culture and Education Programme.
A former national water polo vice-captain, he won three SEA Games gold medals and later chaired the SNOC Athletes’ Commission and serves on the National Youth Council.
Shoto Zhu is the CEO of SponsorForce and a veteran sports business executive with over 20 years of experience across FIFA, the J.League, and major global rights holders. He has led sponsorship, media rights, and digital innovation projects throughout Asia and Europe, and today works closely with federations, clubs, and broadcasters to shape the future of sports commercialization.
Regional Lead, APAC
GLOBAL SPORTS INNOVATION CENTER
Matt CHEETHAM
General Manager
AVIA
Matt CHEETHAM
General Manager
As the General Manager of AVIA’s Coalition Against Piracy (CAP), Matthew Cheetham is a qualified lawyer specializing in intellectual property (IP), and specifically copyright protection. AVIA represents the major video industry players in Asia Pacific and as General Manager of CAP, Matthew oversees all CAP anti-piracy efforts for AVIA members in Asia Pacific. Matthew has over 20 years’ experience working in Asia-Pacific (APAC) for some of the largest content producers in the world.
Ken Kerschbaumer is co-executive director of editorial services for the Sports Video Group and SVG Europe. He was a co-founder of SVG along with Paul Gallo and Marty Porter in 2005 and has been writing about how sports networks and leagues use video and audio technology to deliver a quality TV experience since 1991. Kerschbaumer began his career in 1991 at Television Broadcast magazine before joining Cahners where he was founding editor of Digital Broadcasting magazine. In 2000, he joined Broadcasting & Cable magazine as senior editor of technology where he covered all aspects of broadcasting, cable, and internet content creation and distribution.
Anna Lockwood is an experienced media industry executive, and is currently the Head of Global Sales for Telstra Broadcast Services, based in London. She leads a team that works at the convergence of the traditional broadcast industry with leading-edge telecommunication and digital platforms, with a focus on bringing innovative solutions and services to the media and sports business. In addition to her role at Telstra, Anna is a board member of the EGAA (Esports Games Association of Australia), represents Telstra on the Board of Directors of IABM, is an advisory board member and mentor at RISE - a group for women in broadcast, and is active in industry initiatives around sports, innovation and women in technology.
Guillaume Mauffrey is Director Sales Asia at Riedel Communications, based in Hong Kong. He previously spent nearly nine years at Ideal Systems Asia Pacific Limited as Chief Executive Officer, managing global operations across 12 offices in 10 countries. Before that, he held sales and business development roles at SpeedCast, Globecomm Systems, Amadeus Group, and UPEK in the APAC region. He holds a B.A. in International Relations from Boston University and an M.Sc. in Management for China from SOAS, University of London.
Padraig is a digital innovator who has worked for the past 20+ years across the Media, Broadcast and Entertainment industries. He led Digital Technology at Network Ten through their most transformative phase with the successful rollout of Tenplay, a 7 Million dollar capital project, the first of its kind in Australia. Padraig delivered world leading broadcast and digital innovations including the world’s first live ad replacement during Sochi Olympics. As the Digital Strategy Director at OzTAM, Padraig developed the world leading digital measurement platform (VPM) and delivered a world first in the reporting of Linear and Digital TV in overnight reporting. As the CEO & Founder of Layercake, Padraig continues to deliver smart, innovative solutions, products and strategic support for all his customers with an unmatched drive and energy. Personally, Padraig is a devoted husband and doting father to four inspirational humans - which he considers his greatest achievement of all.
Cam oversees all operational, financial and reporting aspects of the ASTN. In addition, he is part of the startup mentor team and works across various stakeholder groups, including sports. Cam has previously been CEO of multiple sporting leagues, including Hockey Australia and Baseball Australia and elsewhere across sports.
