Official Programme

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Monday 12 March

REGISTRATION / WELCOME DESK

Tuesday 13 March

SPORTS MARKETING & MEDIA CONVENTION


NETWORKING BREAKFAST

Start your day with a free breakfast and meet with other professionals.


NETWORKING FINGER FOOD LUNCH

Enjoy a free lunch and meet with partners or clients.


YUTANG SPORTS PANEL

The Media Rights and Sports Media Landscape in Chinese Sports Industry

When China's sports industry began to take off with support from the Chinese government three years ago, the industry witnessed significant growth in many subsectors. Sports media was naturally one of them and is a strong force to develop the industry as media companies purchased the rights to overseas sports properties and created self-owned sports events, large capitals invested in media channels and the paid-sports content business model was tried in the market.

There are undoubtedly some questions then as to whether the actions taken in this sector have been appropriate, healthy and sustainable for the development of the sector itself and for the entire Chinese sports industry.

For example, what roles did the media play in the sports industry before and how have these roles changed now? Who or what is driving the somewhat surprising growth in the Chinese media rights market? Is there still growing space for the Chinese sports media sector and media rights market? What are the main challenges faced by the existing Chinese media rights market?

Is the digital space growing faster than the international sports industry? Or even faster? What type of roles do the digital media and linear media play in this market?

Is it important for the media to help with the growth of domestic sports properties? Is this the correct path to take compared with investment in overseas events?

What sports media collaborations do overseas sports properties need in order to work the media in China to grow themselves or their sports in China?

Moderator & Speakers

Celine SHI Vice President - ALISPORTS
Arthur WEI General Manager - SINA SPORTS
Tingting ZHANG
Moderator
International Business Manager - YUTANG SPORTS

ONE CHAMPIONSHIP KEYNOTE

How ONE Championship became Asia's largest global sports media property in History

ONE Championship Chairman and CEO, Chatri Sityodtong, details how he escaped the clutches of extreme poverty growing up as a young boy in Thailand, to graduating from one of the most prestigious schools in the world at Harvard, and eventually building the largest global sports media property in Asian history, ONE Championship. The talk centers on the specific role martial arts has played in his life and how it powered him through the most difficult times. Sityodtong is a highly-successful entrepreneur with vast experience in various businesses. His wealth of knowledge and expertise, as well as the values which he holds dear, provides a sensational combination of business-savvy and determination. Listen to the story of how Sityodtong survived extreme poverty, changed his life, and is now helping others to change their lives for the better through martial arts.

Moderator & Speakers

Chatri SITYODTONG Chairman & Chief Executive Officer - ONE CHAMPIONSHIP

SPORTELExpert PANEL

Success of European Football Rights in Asia

In some Asian territories, the European leagues can realistically compete with domestic leagues, and it is important to establish why this is and for how long this can continue.
The TV Sports Markets panel will look into what has created the interest in European football in Asia up to this point and will address issues each competition faces in competing for continued growth in the continent.
This year will explain plenty about the current position of European football properties in Asia, with the English Premier League, Spanish LaLiga and Italian Serie A rights to be sold across the region between now and the start of the 2018-19 season. Can we expect to see increases in value for any or all of the leagues?

China and India have often stood out as particular Asian markets where growth in interest in football is expected in the coming years. With the Chinese government supporting Chinese investment in football, it is important to ask whether China holds the key to Asian growth for all major football properties. Which other markets will be key for rightsholders in the coming years?

Moderator & Speakers

Marcus LUER Group CEO - TOTAL SPORTS ASIA
Chris GUINNESS SVP, Head of IMG Media, Asia Pacific - IMG
Robert KLEIN Chief Executive Officer - BUNDESLIGA INTERNATIONAL GMBH
David COOK
Moderator
Reporter, Asia-Pacific - TV SPORTS MARKETS

NETWORKING HAPPY HOUR

Wrap up your day over drinks.


OPENING COCKTAIL

Wednesday 14 March

SPORTS MARKETING & MEDIA CONVENTION


NETWORKING BREAKFAST

Start your day with a free breakfast and meet with other professionals.


ASN PANEL

Brands Want More than Audience Ratings

Having a blue chip sports platform with a huge content footprint is, arguably, now hygiene for a large scale brand investor in sports. But it is not the only defining quality that will swing a sponsorship. ASN - the utterly independent go-to sponsorship intelligence provider for Asia - will ask some of Asia's challenger brands about their needs from a sports sponsorship and where sports promoters often go wrong with their platforms. Building on the topic in hand, the panel will also dive into the other metrics and insights that they need today, which in turn enable them to put together compelling renewal business cases for their C-suite.

Moderator & Speakers

Ben HEYHOE FLINT
Moderator
CEO - ASN
Kate GERAGHTY Director, Group Corporate Communications & Events - FWD INSURANCE GROUP
Sean DAVIDSON Head of Marketing & Communications, Asia Pacific - TATA CONSULTANCY SERVICES
Sameer TUPAKI Head of Marketing, Singapore & Malaysia - INTEL CORPORATION SINGAPORE

BRIGHTCOVE PRESENTATION

From Eyeballs to Value and ROI

Why every viewer engagement on mobile is crucial for ROI
Viewers in Asia are just as likely to view live sports content on mobile as on a TV set. For sports rights owners, delivering content on digital platforms not only opens up new revenue streams from ads or subscriptions, but also unleashes a different set of challenges.
Consumer choice and recommendation is driving video content discovery. Loyalty to channels or specific content can be easily disintermediated by social recommendation. In this context as linear TV channels negotiate away their exclusive rights, maintaining a direct relationship with the viewing audience is critical.
Brightcove streams billions of videos every month for the biggest names in the sports, media and entertainment sector. Working with major media companies in Asia, Brightcove facilitates the ability for media companies to promote and interact with video content encouraging viewers to register. Registration and content consumption data provide insights for future promotional campaigns, as well as contribute to quantifying advertising and sponsorship value.
Brightcove will share best practices on realising audience value from their experience serving more TV organisations in Asia than any other video platform.

Moderator & Speakers

Greg ARMSHAW Head of Media, Asia - BRIGHTCOVE, INC.

NETWORKING FINGER FOOD LUNCH

Enjoy a free lunch and meet with partners or clients.


SPORTELTech PANEL

OTT & Piracy in Asia, an in-depth look in what to expect

This highlight panel discussion tackles the challenges and opportunities related to OTT services in Asia and also piracy and content protection.
The sports marketplace in Asia will be driven dramatically by the use of smartphones and tablets that are often more important than a TV set. That reliance on digital devices requires new ways of content creation, distribution and marketing and we will discuss how to develop a strategy best suited for the diversity of cultures in Asia.
Apart of social media strategies, pricing models and more, the session will also take a look at recent developments in content protection technologies and services.
More than ever, the digital landscape requires a disciplined and focused approach to content protection and anti-piracy activities. It is a complex area that requires constant attention and our goal to showcase the most effective solutions to protect content and revenues.

Moderator & Speakers

Ken KERSCHBAUMER
Moderator
Global Editorial Director - SVG
Chris WAGNER
Moderator
EVP, Marketplace Strategy - NEULION
Maurizio BARBIERI Head of Sports Partnerships, Sea - TWITTER
Danny MENKEN Group Managing Director - ELEVEN SPORTS LTD.
Bastien CASALTA CTO - TMG

LaLiga PRESENTATION

How New Media Impacts Football

Join LaLiga President Javier Tebas for an onstage interview on how the changing media landscape is impacting one of the world's most-watched entertainment products: football. Not only has the Internet drastically increased the number of channels, it has also changed how people consume it. Learn about the impact on rights holders such as LaLiga and also hear about the opportunities that new media provide.

Moderator & Speakers

Javier TEBAS President - LALIGA

Thursday 15 March

SPORTS MARKETING & MEDIA CONVENTION


NETWORKING BREAKFAST

Start your day with a free breakfast and meet with other professionals.


SVG SINGAPORE OTT WORKSHOP

SVG and SPORTEL are pleased to announce its first ever event in Southeast Asia: the SVG Singapore OTT Workshop. The Southeast Asia marketplace is embracing OTT services at a very high rate thanks to the proliferation of digital devices and the internet.
The event will be held on the afternoon of 15 March and is open to qualified end users and sponsors of the event. The event is free to all registered Sportel attendees and will provide deeper insights into getting the most out of your OTT offering and creating a more compelling OTT experience.

REVISED PROGRAMME
11.00 - 12.00 a.m.: Twitter, OTT, and the Push-Pull of Social Media and Sports Streaming
12.20 - 1.30 p.m.: Networking Lunch
1:30 - 2:15 p.m.: Developing Your OTT Strategy
2:15 - 2:45 p.m.: Global Trends in OTT
2:45 - 3:00 p.m.: Networking Break
3:00 - 3:30 p.m.: Next-Generation Technologies: What's Next in Audio and Video Experiences

Moderator & Speakers

Ken KERSCHBAUMER
Moderator
Global Editorial Director - SVG
Chris WAGNER
Moderator
EVP, Marketplace Strategy - NEULION
Jon MARQUARD Managing Director - JANEZ MEDIA
Aneesh MADANI Head of Sports Partnerships, Asia Pacific - TWITTER
Simon BARNETT VP, Sales - NEWSCORP
Ashwin SRIDHAR Senior Vice President - FOX NETWORKS GROUP
Mohit LALVANI Head, Business Development and Partnerships - ELEVEN SPORTS NETWORK PTE LTD.
Pankaj KEDIA Managing Director, Emerging Markets - DOLBY LABORATORIES, INC.

NETWORKING FINGER FOOD LUNCH

Enjoy a free lunch and meet with partners or clients.